Rule 3 Brand Campaign.docVIP

 PAGE \* MERGEFORMAT 9 Rule 3 Brand Campaign Editor’s note: different from the ‘textbook’ in general terms, disdain at the ‘trick’ like talking, Sinorama ‘Chuan-screen question and answer’ section the root based on Li Chuan-ping 30-year brand campaign combat experience, the corporate marketing From EMKT. com.cn spread the vision placed in the social and cultural changes in the status quo with the times, the future trend caused by the inevitable concerns for the immediate dilemma facing enterprises started an objective analysis of brand development and to give practical and effective strategy for enlightenment. Issue the invitation Li Chuan-ping on the reform and opening up, the market economy, created the ‘Pumian and to’ the diversity of individual groups in society and its different values for the new quest of the doubts on the causal relationship between the interpretation and emphasis invited to this a brand new environment movement under the brand development ‘illness’ diagnosis to give remarks, which he believes can be attributed to ‘systematic, consistent, scalable’ brand campaign three different degrees of departure from the rule. The universality of contradiction has always been included in the particularity. Brands, like people, because of innate genetic and acquired differences in growth environment, led to all kinds of different development trend under the personalized ‘confusion’, which is exactly the basis for thinking about the universality can never be given a strategy focused on the individual pain because the root of governance. Therefore, in order for the brand sports leader for more ‘live’ in real guidance, not only can hear and can respond to consumers ‘voice’, in this issue at the outset of the chapter, the Articles will continue to invite a representative of the Li Chuan-ping meaning, the lack of pre-intellectual can learn a variety of ‘new brand Yetai’ development problems facing the brand, from the ‘systematic, consistent, scalable’ b