Sales of shelf space.docVIP

 PAGE \* MERGEFORMAT 7 Sales of shelf space Most marketers compete not directed attention to shelf significant impact on sales, but will spread the brand message on the bin, and they think it is the enterprise implementation of the matter. In fact, this one’s product sales more secretive and brutal war, is today’s consumer marketing firm to do the most important task. There is an indisputable fact that is very clear, and now retailers, manufacturers should be arrogant than that of many retailers have too little to control the rhythm and the fate of product sales, manufacturers and retailers without close co-operation, in most cases, manufacturers The products will slowly disappear into the shelf. Therefore, the co-operation with retailers, manufacturers actually increased the product sales, rather than to the requirements imposed on manufacturers to retailers, retailers have their own ideas, they will based on their experience in the terminal the product on the shelf re-optimization and combination is not attributable to the manufacturer’s brands has been obedient. At this point, the manufacturer’s brand image is floating on the surface of a visual or atmosphere. In fact, the products play a decisive role in moving sales are customers of consumer awareness and usage. Frequent phenomenon in the moment they tell us, when we want to go to a store to buy a product, even a good set for a brand, but the store after the store will likely be because of the layout and product diversity, or ease of use, the price of the selectivity change the original (product) brand choice. That is why some brands are not strong, but they have shelf space for the layout of the well, you can sell a good reason. Lao Ganma no brand influence, tempeh fish no advertising, it has been all kinds of shelves in the best-selling product, the main reason is that high on the shelf space share. In addition, the classification of product requirements are also very important. For example, the rece