Seek a way out of national color TV.docVIP

 PAGE \* MERGEFORMAT 28 Seek a way out of national color TV September 16, 1997 morning, in 15 big news center at a press conference, Sun Zhenyu, vice minister of MOFTEC, said: expected by 2000, China’s total foreign trade volume will reach 4O00 100 million U.S. dollars, which means that the next four years, China will provide the world with nearly 700 billion U.S. dollars in the market and 14O00 100 million U.S. dollars of trade opportunities, the future China will be a market full of opportunities and challenges. China’s color TV market as one of them, more’s crowded hunting grounds. The next few years, whether the real winner will be unpredictable, but the battle was a prelude to always already opened. In recent years, the domestic color TV commercial bee fire fighting can be described as stretching in gun smoke. International competitors from lining up to rush into the room and even the accusation that there is much of the posture with the domestic color TV become accustomed. National has also announced that on October 1 to reduce its tariff rates of imported goods, the average tariff rate from 33% to 17%, of which 50% of color TV sets were reduced from 45% (large screen) and 35% (small screen); At the same time, China’s accession to the World Trade Organization negotiations has made significant progress, with New Zealand, South Korea reached a bilateral market access agreement, respectively, and Japan have reached an agreement on trade in goods. These further measures to open markets from the long-term and overall interest is undoubtedly a ‘good’ news, but the domestic color TV industry in this nation has just come from the struggling slowly the ‘seedling’ is concerned, is simply a heavy blow. Again the face of foreign brands ‘under siege’, China’s color TV industry will be how the Last Stand? This only from the analysis of the domestic color TV market, to proceed, raised the domestic color TV brand strategy a number of recommendations. 1, 1996 Review o