Select audience is vane sports resources.docVIP

 PAGE \* MERGEFORMAT 7 Select audience is vane sports resources Recently, Horizon Research Group in Beijing, Shanghai, Guangzhou and other eight cities, targeting people over 18 years of age had a different sports resources study of the impact on residents. The survey, as opposed to recreational and cultural resources, and sports resources for the consumer’s influence more prominent, but because of different sports resources enterprise knowledge and understanding of relying solely on traditional experience, the lack of social groups, in-depth insight into the audience, so Most enterprises in the selection of sports resources and considerations are still in a relatively early stage. Physical resources to influence the audience In the 2008 Beijing Olympic Games against the backdrop of this is that people’s concerns and expectations of the field of sports history to reach the peak. From EMKT. analysis of different resources, the value of marketing, this study specifically for sports stars, film stars and entertainment stars as well as the pick-Star four different areas of a typical marketing resources to influence the public to conduct the survey. The results showed that, compared to recreational and cultural resources, the community preference for sports resources more apparent that if businesses can use their sports stars to carry out marketing, it will compare the earth to enhance the public on the positive evaluation of corporate and brand, or will be relatively large to promote the public interest in the purchase of the enterprise products. The researchers believe that physical resources to highlight the influence of audience characteristics and the resource itself has a direct correlation, as compared with the cultural and recreational resources, and sports resources have its own unique value of social welfare, sports and many advocated the value of point in people’s subconscious always be positive and healthy, such as ‘ownership and harmony’, ‘health