Select appropriate promotional items icing on the cake side.docVIP

 PAGE \* MERGEFORMAT 7 Select appropriate promotional items icing on the cake side Promotion as a fast moving consumer goods industry as a means of common, widely used in the promotion of new products and old products to the sales increase activities, in order to make new products, good luck with a hit, and back to their youth to make old products can be consumer those who favor market expansion and the completion of the purpose of sales promotion, many companies will be to purchase some promotional items and new products or old products for joint promotions, if you cut products, brands, personnel and cost factors, etc., as FMCG expected to achieve to achieve the business purpose of the above, the choice of promotional items will be a factor worthy of consideration and concern, so for marketers in terms of selection of promotional products is not only the time to practice your eyesight, but also results in your marketing a good or bad criteria, which Mody choice for promotional items promotional work in the real issues which should pay attention to it? First, to have a correct understanding of the promotional items Usually a lot of marketers in the understanding of the promotional items, there is often such a knowledge, that is, promotional items is to give consumers an affordable things, its main purpose is to attract consumers to buy products only, just to promote the choice of promotional items, In fact, this is a wrong concept, because as a business promotional items when making product promotion gifts for whatever purpose is something to consumers, as business gifts to consumers to make something, it should belong to the scope of gifts, as a gift The gift should be able to represent the company’s strength and image, in general, as a gift something that it must meet the following characteristics: First, the new, the promotional items on the product design to new, innovative products, meaning, we should. Second, the odd, the promotional items and si