Self-built channels conflict or complement each other-.docVIP

 PAGE \* MERGEFORMAT 5 Self-built channels conflict or complement each other? Distribution channels are a key part of overall marketing, it needs to be done that long-term strategic development and regeneration, and also changes in the market need to continually amend, improve, innovate and change. How to save access costs and increase corporate profits? FALSIFYING how to effectively solve the problem? How to solve the problem of arrears on credit? How to strengthen the terminal’s control? How to deal with competitors, high end buyout? How to improve the efficiency of channel integration, so that products can quickly enter the market? How to improve the channel members with the right products to promote the initiative? How to carry out an orderly distribution of benefits? How to conduct a reasonable channel design? These issues are the long-term confusion in recent years, manufacturing enterprises and prevalent problem. Self-built channels to become a manufacturer of an attempt to probe the way out. Mengniu, or whether the suppression or Haier America, the rapid expansion of self-built channel moves into the channels this year’s highlights. These powerful companies in the original channel already has a strong position, market size and share are also far ahead, why do we have to take the large channel condemnation, striving to promote self-built channel? I believe that the incentives for at least the following three aspects: First, the ‘control and anti-control’ has been the main channel ideas, in the channel today’s increasingly flat, part of the control of a strong brand increasingly urgent desire to front-line market, the original control channel through distributors control the market indirectly, the marketing model has not to meet the business demands of the market. Second, the stores and supermarkets profit model for the producers is not a good fruit. Again, brand image needs, big brands need more and more direct contacts and exchanges with consumers,