Securities companies one to one marketing.docVIP

 PAGE \* MERGEFORMAT 6 Securities companies one to one marketing Fujian Province in April 1997 issued the first securities company in Shenzhen, introduced an online securities trading, just three or four years has been more than 40 brokerage firms (National currently has more than 100 securities firms) launched an online commission trading business. China Securities Regulatory Commission in March 2000 release of ‘on-line securities entrusted to the interim management approach’ and ‘securities company commissioned a business online approval process’, February 5, 2001, approved the 23 brokerage firms could offer online securities commission business, the Chinese Securities and e-commerce into a standardized, standardized management space for development, securities companies in the industry, especially medium and small brokerages to vigorously promote the securities in the development of e-commerce. With China’s continuous development of the securities investment market, the securities e-commerce has become an inevitable trend in the development of the securities industry. And its focus is the development of Internet-based one to one marketing system. Securities companies, e-commerce development goal has been not only limited to online transactions but rather to provide customers with personalized one on one financial services as a means to gain competitive advantage. In the securities industry to pay long-known Charles Schwab (Charles Schwab) using network technology to establish one to one marketing success stories, giving newcomers a huge incentive, with information, the company set aside each year in recent years, its turnover 11 % to 14% of the cost as an IT investment funds to be used to upgrade the company’s data processing capacity and the standard of construction hardware and software to improve its one to one marketing system, the ratio of investment in the industry is much higher than other companies. This investment in 1998, had been brought to its