超经典手把手PPT教程.ppt

WRITING CLEAR AND INTERESTING SLIDES 2005，Shanghai;WRITING CLEAR AND INTERESTING SLIDES;TODAY’S OBJECTIVE;WHAT PUZZLES YOU OR CHALLENGS YOU THE MOST WHEN WRITING SLIDES?;WRITING CLEAR, SUCCINCT, AND INTERESTING SLIDES;STRONG GROWTH IN OTHER PRODUCTS OFFSET BY PARTS’ DECLINE;THE REDESIGN PROCESS INVOLVES FOUR DISCRETE STAGES;THE 36” LIFTER DOMINATES SALES AND PROFIT1992 Product Family Profitability;PREMIUM LOW CALORIE SWITCHING OCCURRING WITHINPREMIUM SEGMENT, NOT NEAR PREMIUMHalt the Leaks to Competitors;;WRITING CLEAR, SUCCINCT, AND INTERESTING SLIDES;SLIDES ARE VISUAL AIDS;SLIDES ARE ALSO A RECORD OF THE PRESENTATION;SEVERAL COMPROMISES ARE POSSIBLE;COMPROMISE MUST BE CONSISTENT WITH AUDIENCE AND PURPOSE;WRITING CLEAR, SUCCINCT, AND INTERESTING SLIDES;Graphics Tables Word slides Combinations of the above;BASIC GUIDELINES HELP YOU SELECT FORMATS;BUT THE FINAL SELECTION DEPENDS ON THEMESSAGE YOU WANT YOUR AUDIENCE TO TAKE AWAY;GRAPHICS HELP THE AUDIENCE VISUALIZE THE POINTS;Steady growth of banking assets;MARKET PROJECTION PRIMARILY BASED ON COUNTRY STATISTICS AND CONSUMER RESEARCHProjection Methodology;WHAT DO YOU WANT TO SAY?; SOME BASIC RULES FOR DESCRIPTIVE GRAPHICSFor Time Series, Use a Column or Line Chart;GROWTH IN TRADE FINANCE SLOWED AND WILL REMAIN SLUGGISH;SOME BASIC RULES FOR DESCRIPTIVE GRAPHICSFor Item Comparisons or Comparison of Parts of a Whole, Use aBar Chart or a Stacked Column Chart;MOTHERS WILLING TO BREASTFEED BUT WOULD USE INFANT FORMULAE AS A SUPPLEMENT;;SOME BASIC RULES FOR DESCRIPTIVE GRAPHICSFor Complex Spatial and Temporal Comparisons,a Range of Mapping Techniques Are Available;SOME BASIC RULES FOR EXPLANATORY GRAPHICSFor Regressions and Causal Relationships;AFFLUENT IS AN ATTRACTIVE SEGMENT, GENERATING HIGHEST CONTRIBUTION PER CUSTOMER;SOME BASIC RULES FOR EXPLANATORY GRAPHICSFor “Novel” Comparisons;TABLES ARE ALSO USED TO DISPLAY QUANTITATIVE AND QUALI