Shuanghui VS Yurun- Corporate brand and product brands showdown.docVIP

 PAGE \* MERGEFORMAT 25 Shuanghui VS Yurun: Corporate brand and product brands showdown While many companies are still an important channel for the brand important thing, companies should do to do sales of the brand is still debating such issues as when Shuanghui, Yurun has firmly established the brand strategy in silence to make China’s meat industry market dominated by domestic brands, imported brands Yingzong hard to find a miracle! Shuanghui walking routes brand strategy, achievements of China’s meat industry a generation leader of an alliance; 1:00 Yurun break from the low-temperature meat products, product branding their stations to become the industry can not be ignored second child! The two brand strategy, What’s the difference? Which strategy will have the last laugh? A result of different strategies with Strategies for deciding the success or failure of strategic and even to short-term enterprise growth. Shuanghui adopted a corporate brand strategy, making high-temperature, low temperature, frozen, Chinese, cold and other major categories of fresh meat in the corporate brand - ‘Shuanghui’ strong endorsement of the guarantee and under the influence of both consumer confidence and made love. Yurun focus on developing low-temperature meat products in the same time, adopt a multi-brand strategy has developed high-temperature meat products, respectively, Chinese meat products, cold meat, etc., all brands in place, made of various segments of target groups favor, seize the meat products of various market segments. From sales and market share point of view, different types of meat products is currently Shuanghui combined market share, sales volume, sales are all higher than the second brand which dozens of percentage points ahead, ‘Shuanghui’ has become Chinese meat market worthy of the leading brands in 2004, ‘China Top 500 Most Valuable Brands’ sort of, ‘Shuanghui’ brand value up to 7.712 billion yuan; while Yurun combined market share, sales came in