The next battle will be using a cell phone what kind of weapons-.docVIP

 PAGE \* MERGEFORMAT 34 The next battle will be using a cell phone what kind of weapons? Mobile mass into the Chinese family, but also things in recent years. Over the past few years, domestic mobile phone manufacturers to meet the demands of citizens mind the ads, elegant design, perfect channel management strategy to compete with foreign brands have achieved great success, to the end of 2003 market share of up to 60%. According to MII statistics, in January 2003 to October, the domestic market, total sales of 66.6252 million mobile phone units, domestic brand mobile phone market share continues to expand, from 4 months ago, 55.28% up to 60%. Domestic brand Bird, TCL’s sales were 9.6964 million and 7.4996 million, ranked first and second. Nokia and Motorola Zeyi 7.3792 million units and sales of 6.223 million units ranked third and fourth. As competition intensifies, the rapid decline in handset margins, but also to bring significant pressure on manufacturers. For example, household appliances, technologies and products to fight a few years ago, fight channel, to fight advertising, seeks to differentiate a profit, to fight for several years after service, the mobile phone industry can learn a lot. Now, with the vigorous development of information technology and popularization of mobile phone manufacturers to implement CRM (customer relationship management) strategy, mobile phone companies will result in significant competitive advantages: closer to consumers, consumer groups about the launch of products to meet their needs, good after-sales service, improve customer satisfaction, while reducing their operating costs, thereby increasing corporate profits. Essential to the success of domestic mobile phones Domestic mobile phone companies have been expanding the scale of production in 2002, mobile phone output reached 1 million of the domestic mobile phone enterprises has reached eight. Further in 2003, and achieved even greater success. A brief analysis of t