The pharmaceutical industrys past present situation and development prospects of the Analysis and Thought.docVIP

 PAGE \* MERGEFORMAT 30 The pharmaceutical industry’s past present situation and development prospects of the Analysis and Thought 1, the pharmaceutical industry in the past: (early 90s - 2000) Chengsi bold, and starved to death timid. Industry management confusion, consumer psychological immaturity, competition disordered industry conditions during this period and real portrayal of a highly condensed summary; same time, it is up to the national government down to the civilian population from the disorder to the adjustment, from blind obedience to rational, from the to explore the ‘sword sheath’ gmp \ gsp such as policy enforcement initiatives, the industry began to self-improvement and reflection period. True, the first wave of competition in the market, the pharmaceutical industry, is health care products and their production companies (for the original drug Kin-font products, from 98 onwards, the abolition of drug key word instead of health food and medicine accurate number font size ). On behalf of products, such as three oral solution, to open hearts make up the blood, fluid, etc. Yansheng treasures. Advertising, hype, human sea tactics in this historical period, the most frequent term operation of the market; posters, leaflets, wall ads are known as the marketing of the ‘three magic weapons’; newspapers, television, propaganda filled with the so-called soft-wen and the exaggerated advertising topics. When we started germinating in the minds of economic sense, a group of fields from just feet away from the land the farmers formed the ‘Yangtze River’ sales team, retained the use of fathers ‘business sense’ as to create a ‘with gold sales’ in the vanguard of the charm of money to conquer the ‘angels in white’ who has become the first batch of rich people who rely on sale of drugs. Prescription and non-prescription drugs administered separately from the market development stage of this important manifestation, thus, there have been synonymous with otc a