The press conference 4 P and the 4 C.docVIP

 PAGE \* MERGEFORMAT 20 The press conference ‘4 P ‘and the ‘4 C’ Press Conference Overview Admittedly, one pairs of companies reporting positive news-oriented than the effectiveness of the publicity more than a dozen soft-text much better, so, in this low-input high-yield cost-effective, many companies are becoming more deeply in love with press release will be to conduct business in the form of propaganda. In general, the press conference with the media’s credibility refers to the amount of corporate propaganda as a mode of transmission, it mainly has three forms: press conferences, press conferences and receptions, or dances. Press conference is currently the enterprises to adopt the more common form, while the press conference and reception or dance forms are generally used more in the government administrative units. In accordance with a press conference-related work associated with the degree of points, a full press conference can be divided into three phases: pre-embryonic stage (ie, the background of a news conference the origin), things in the operational phase (including the press conference preparatory work and on-site release), after the follow-up stage. According to the author of the press conference of the operation and learn from others, advanced results found that companies are in operation during the press conference, in fact, need only to grasp the eight elements can be ‘its capability’, in this, the author summed it up as marketing activities in Common ‘4 P ‘and the ‘4 C’. ‘4 P ‘that is: Proposition-’ theme ‘position, Plan-’ programs’ development, People-’official’ invitation, Place-’place’ arrangement; ‘4 C ‘that is: Confirmation-’ to determine ‘the required information, Choose-’ Select ‘release time, Control-’ control ‘atmosphere at the scene, Come after-’ follow ‘spreading effect. Perhaps it is precisely because a press conference can be achieved quite a big stir caused by the effect of lead to ‘chaos butterflies bees’, many businesses