To lead the market to upgrade and create a strong brand - from the snow-dimensional look at the rapid rise of the beer industry fast moving consumer goods tomorrow.docVIP

 PAGE \* MERGEFORMAT 24 To lead the market to upgrade and create a strong brand - from the snow-dimensional look at the rapid rise of the beer industry fast moving consumer goods tomorrow Preface When the history of the new century, the Chinese market that is undoubted focus of world attention. In recent years, international brands and domestic brands in this piece of land of the occasion will be on the situation in the market is a another round of Bosha, in the marketing model, while in an endless stream, in the allocation of resources is even more ‘big spenders’. For a time, swords, changing, or swallowed, or integration, it seems that only big brand in order to survive? ! However, things are really going to just so? The author’s vision of where the marketing management consulting firm, in 2004, ushered in a consulting project in Henan Province - Victoria Snow Beer sales overall advice. Prior to this, the country’s beer industry, Henan beer market is host to the local princes were brought disdain. ‘Low-cost war quagmire’, ‘consumption, low levels of barren land’ and other statements, after another, many of the brand so prohibitive. However, by 04 ~ 2006 3 years of development, peacekeeping Snow beer - a brand new beer brand, quickly risen to the leadership of Henan Province in the high-end beer brands, far more than a single product sold in Henan Province, in other high-end brands and varieties of the total sales, a beer market a bright central star. What is the reason beer has led to the rapid rise of the snow-dimensional? What is the reason led to the rapid changes in the pattern of Henan beer? This article is aimed at the Victoria Snow beer market, the rapid development in Henan case, from which lead to China’s future development trend of fast moving consumer goods industry, a number of insights and ideas about the initiate to satisfy everyone. Inspiration from Victoria Snow Beer Through the rapid integration and development, Victoria Snow Beer t