View Planning.docVIP

 PAGE \* MERGEFORMAT 78 View Planning ‘Advertising the event,’ By Mr. Ye Press Enterprise Management Publishing House Publication Date November 1996 Version 1 Extract Advertising people, will always be hanging in mid-air feeling of despair. The pursuit of perfection, for perfection is critical of the industry the best quality. But the advertising industry is full of regrets and I did not realize you have a perfect day. Now there is a hot career, and that is advertising. A lot of people do not understand how in the end advertising work, which makes advertising people have been covered with a layer of mystery. I walked into the unexpected happenings of the industry, then it is not do not know, do a startle. In preparing this part of the time, I heard the radio ads are being disrupted by, first from the right advertising some tired, after all they are eaten bowl of rice and did not dare curse. Moreover, private thought, and now the ads look better than the previous ad sounded a lot better, this is not咱 advertising credit? Advertising on the lips of a word is ‘creativity’. Creativity, to create a new idea, a new image also. To create, easier said than done, someone else will not, so advertising is constantly open set of brain meeting each other to stimulate, then naturally no different with the war. First, we just lip service, nonsense, he served as the surging tide of imagination, are not allowed to criticize each other and just a bold move forward. The next day meeting to discuss the previous day’s creativity, this time, the Chinese people’s traditional virtues of the point on the run a net on the second. I am a McCain you have one, you have simply been one of mutual attacks, one yesterday that a good a good idea, today was refuting it completely, declaring doom. One day down, his mind have been hollowed out, not a single idea, was the adoption of the common. Even worse is the advertising company to produce a consistent estimate of the upper and lower n