Who cry for spilled milk-.docVIP

 PAGE \* MERGEFORMAT 28 Who cry for spilled milk? The hot summer of 2004 has just arrived Niu Gensheng loaded with real money from Morgan Stanley, where the excitement has not yet subsided, but it had to face the country’s dairy sweeping price cuts and raw materials soaring cold wave. People questioned the way mad rush of Mengniu still be able to continue to grow at the same time the myth, but it also had to re-examine dairy industry was once hailed as a sunrise industry reality. Light 250ML UHT milk sales price of 1.6 yuan / box, Nestle, the same specifications as the price dropped by 1.7 yuan / box ... ... it shares the origin of tsunami in Chengdu’s dairy price cuts intensified and the situation as out of control, will be on the market All the dairy companies are involved including: the various brands in the large packing products average price of 15 ~ 30% and continued to lower the maximum individual brand of milk at room temperature even in the 50% drop the price below the bottom line. Meanwhile, the dairy raw materials markets is Zhangshengyipian, sugar from last year’s 2,600 yuan / ton rose to 3,300 yuan / ton, up more than 30%; milk product packaging sheet material used 11,000 yuan from last year / ton up to 17,200 yuan / ton, up 55%; cattle feed corn price from last year’s 1,200 yuan / ton, up to 1600 yuan / ton; oatmeal from 1,000 yuan / ton up to 1,400 yuan / ton. The face of pressure, new hope, light, Yantang, cities such as Beijing Sanyuan Milk prices hit the ‘little plates’, with a view to taking advantage of their cold chain and network advantage those firms market crisis, but in December the State Bureau of Quality Supervision issued Fresh Milk ban a piece of paper to make Gengrang these enterprises more hopeful feeling the winter cold. In the wave of baptism, November 24, 2004 Helan Fei Shi Lan Ji-Danone, Parmalat, Italy, the United States Kraft, Unilever, declared an end to China’s dairy production (liquid milk and lactic acid drinks) and b