Xia Yu each other now- Blue Ocean Strategy of the achievements and Misinterpretation.docVIP

 PAGE \* MERGEFORMAT 26 Xia Yu each other now: ‘Blue Ocean Strategy’ of the achievements and Misinterpretation In view of the current management sector, the academic atmosphere is very impulsive, to explore the ‘Blue Ocean Strategy’ of the pros and cons, I feel it is necessary first to clarify the kind of strategic management research firm the correct attitude. There is only one correct attitude is scientific, objective and a pragmatic attitude. As a professional researcher, in the face of all the theory - regardless of their old and new, have two kinds of wrong attitudes should be avoided: blindly ignore the reality or self-touted as a rebound stick killed. Blowing, playing only increase the excitement of dramatic composition, but in the development of scientific theory will not help. I think the right way is still to sit down, as well as scientists have carefully studied the core of the theory of value was found to absorb all for themselves, but also insight into its shortcomings, mistakes, and prevent the misuse of hypnosis caused. Management is also the sciences, social sciences, researchers also need to have the scientific quality, can only get more accurate conclusion of the study. The first part of the ‘Blue Ocean Strategy’ how to become best-selling book ‘Blue Ocean Strategy’ to become financial best-selling book is inevitable. There are two main underlying reasons: one reason is that on a global scale, the business strategy practice of constantly moved forward, the business community, and theoretical circles are there is an objective of development, innovation and strategic theory of the dominant needs; second book Author sensitive to and adapt to this innovation and development of strategic theory of ‘customer demand’, has spent a considerable effort to absorb, integrate, and even deepening the development of a number of strategic areas of business management has already been accomplished. Indeed, just as the authors say, and since Porter’s compe