Yu Lei- to do marketing blog.docVIP

 PAGE \* MERGEFORMAT 21 Yu Lei: to do marketing ‘blog’ SARA LEE he served as manager of the East China area, a farmer spring Co., Ltd. Zhejiang-Jiangxi region manager, L’Oreal cosmetics, the Ministry of Regional Manager, the Chinese public; He is a ‘worst-case scenario of marketing’, was regarded as a classic within the industry ; He also compiled with friends multinational marketing manager for ten years ‘20-bit expedition recorded ‘a book, also received rave reviews. He is Yu Lei. Marketing Communications Network in China, marketing management forum, a lot of people know that ‘master’ name; in a number of professional media, many people are familiar with that had never met the ‘Yu Lei,’ but, but very few people knew ‘captain’ and ‘Yu Lei’ was originally the same person. ‘This is my personal two-brand strategy’, Yu Lei said with a smile. Yu Lei 1 pairs of people who are more familiar with this assessment of him - ‘though he is 10 million marketing profession in the ordinary one, but he was so different. His achievements in personal struggle, but also believe in teamwork; his emphasis on techniques and methods, but more efforts to find a reason and origin; he advocates the elite running enterprises, but also sympathetic to the lowest level of the majority; He always from a management point of view, a consumption - the demand is as a starting point, systematic analysis of the implementation of all marketing matters’. Round face hobble around in a pair of metal glasses, amiable smile, a casual wear, courteous manner, you can not see an ordinary businessman, who’s ‘utilitarian’ and ‘cunning’, but, from the Yu Lei’s body, Perhaps you can understand what perceptual called ‘Confucian Merchants’. Yu Lei initial contact with the person he would be a kind of ‘haughty’, ‘unreasonable’ feeling, but you once the depth of his heart, you will find Yu Lei is a thoughtful, there is no shelf people. Because it upholds freedom of thought, freedom of action, he himself defin