Yunnanbaiyao toothpaste- 18 months from 0-3 million marketing major breakthrough in.docVIP

 PAGE \* MERGEFORMAT 26 Yunnanbaiyao toothpaste: 18 months from 0-3 million marketing major breakthrough in One day in May 2005, Yunnan Baiyao Group Marketing Department Mr. Huang Weidong, general manager of a telephone call, saying that the Group is promoting Yunnanbaiyao toothpaste, find time to talk. Yunnan Baiyao? Toothpaste? A centuries-old well-known pharmaceutical companies, a bleeding pain product, how are you dry on the toothpaste? Putting down the telephone, I have the Internet to conduct research. It turned out that as early as the beginning of the outside world Yunnan Baiyao Group has released a new strategy: to enter the area of Japan - the first step is the introduction of initiatives Yunnanbaiyao toothpaste. This is a strange toothpaste: background in medicine background, the terminal is inconceivable that the retail price of 22 yuan! The Internet have also learned that when Yunnanbaiyao toothpaste ads appeared in the CCTV because it is too direct appeal gums, slightly bloody, netizens have been criticized. So, I waited at the front of the television special in seeing this 15-second ad, intuition told me: so bold as to advertise a business, certainly an unusual way of thinking. While advertising appeals, advertising is a strategy behind it is also debatable. We appreciate that, as the mastermind of the passion was ignited at once ... ... Miracles: the rise of suspected The public all know, in comparison with the pharmaceutical industry, Japan and the area of the channel, terminal, team, consumer mentality, operating philosophy, etc., are very different. The face of Crest, Colgate and other international speculators, pharmaceutical companies background Yunnanbaiyao toothpaste do everything from scratch. Moreover, the addition to product formulations can not be copied, the Yunnanbaiyao little toothpaste does not have any advantage, but should the price of more than 20 blocks to go to compete with powerful rivals, in the view of many peopl