Zeng Wen Qis Butterflies Journey.docVIP

 PAGE \* MERGEFORMAT 20 Zeng Wen Qi’s Butterflies Journey Behind the OEM to give up What makes the BenQ 2002 in China so bleak? A simple explanation is that BenQ China to focus on brand promotion on. There figures show that: BenQ brand new global promotion cost 50 million U.S. dollars (one said to be 10 billion yuan), but as BenQ BenQ Corporation, one of the four areas the cost of China spent 100 million yuan should be up and down . 1 million promotional costs drop down, and business could not but get worse can not seem to solve; The reporters found that a substantial reduction of OEM (OEM) business - for half of BenQ China had to rely on a burst of fall is BenQ’s no growth in 2002 of the most a reasonable explanation. BenQ’s success in China, in fact and its OEM business in China’s success is inseparable. Zeng Wen Qi, said in an interview on his life beginning with OEM sales to run the country, there was Wen Qi favorite with reporters is his passion when it was on OEM and self-confidence: I am knocking on the door, when Lenovo and Founder, I am very confident, because I struck the door of Hewlett-Packard and Dell. Wen Qi I had no doubt a master of doing OEM. In 1994, Zeng Wen Qi into the BenQ as precisely drive product manager, two years later, he Wenqi opened up the Acer CD-ROM in the global OEM business and run through a global sales channels, making it the world’s top five CD-ROM brands. Similarly, to the mainland is also relying on OEM business BenQ, BenQ open up the situation in China. The first break with the BenQ is also the most speculation by the media storm, one of the five tiger Kai, it should be mentioned that he had Wen Qi OEM sales. The end of 1996, Kai in Suzhou BenQ ‘first factory’ as product engineer, did not take long to enter the BenQ China has become the first mainland China marketing headquarters staff, and BenQ’s OEM team, led expeditions, and in 1998 to 2002 BenQ’s optical drive business during the peak push. At that time called Ben