Zhang Comments names Enterprise Case Series- Rising to win the markets venomous.docVIP

 PAGE \* MERGEFORMAT 36 Zhang Comments names Enterprise Case Series: Rising to win the market’s ‘venomous’ The first stage, to see companies do not look at Zhongguancun, the enterprise’s primitive accumulation stage, the market environment and sometimes play a significant role, in some ways in terms of enterprise and sometimes passive marketing, which is the market place of self-marketing, or product has been marketing In an immature market economy, the environment under the conditions of China’s maturity and development of many enterprises generally start with this situation, the completion of the original accumulation of capital. From a market point of view, Rising has a representation described above. The second stage, to see do not look at Zhongguancun enterprises and enterprises crowding together or brand clusters, the market environment changes, this time due to changes in the external environment to change the internal conditions, such as the profit model change, industrial restructuring, institutional transformation, and so, of course, a shift will require business matching capabilities and new markets, or atrophy occurred enterprise and market risk. Of course, the market’s judgments and projections are accurate is one thing, but the need for accurate forecasting and market research is not proof, of course, in a particular environment, the Chinese style of research results may not be accurate, but at least be able to ensure the professional operation of the transformed capacity, organizational behavior is the business capacity and the ability to match market demand, or lead to transformation failure, Rising committed this mistake. The third stage, look at the system, not the individual. Rising late to compete successfully used a systematic approach to change the power from the center of gravity, business focus and marketing center of gravity, constitute a powerful marketing system. 1, the power to change, forging a team of professional competence, t