Your culture is why I favor.docVIP

 PAGE \* MERGEFORMAT 33 Your culture is why I favor When the master of marketing Philip Kotler to a ‘consumer to purchase products to satisfy a demand for real’, to guide the global marketing efforts through the ‘marketing’ in the dark ages, we seem to be a broad road on the sun-drenched walk forever continue, however, life is changing, the market is often the unexpected things that arise that we, for example, more and more people were beginning to play a ‘demand for experience’, that is, beyond the product he is also demanding a kind of enjoyment, or the said to be a consumer feeling and culture. Kotler cited their own examples of ‘an intention to buy bits of the consumer, he really need is a drill hole to play, rather than bits, so businesses marketing to understand that he should be starting with what kind of hole, followed by only is how to ask consumers to understand their own could play what he wanted to drill a hole ‘it is, now, that consumers not only demand to be able to satisfy his demand for the product, and how he wanted to get an extra hole that can be played, and in particular easy to or is the enjoyment of playing out, and even told him that playing with your drill holes and others products than what is good, so special, he has this hole will be on how the special feelings? ... That is, outside of his physical needs, there has been spiritual needs, in other words is the cultural needs. At this time you - as a drill bit products business, you and your brand will be how to do it? Coca-Cola, McDonald’s, Sony, Nike, etc. Experience has shown that only those with brand culture to a full range of products to meet consumer Probably be more than me and my friends have such a feeling that they drink Coca-Cola does not belong together the kind of good taste and thirst-quenching drinks, but we almost customary to buy it, drink it, and why? I think that apart from the middle of Coca-Cola marketing hype and the ubiquitous sales outlets, the one very impor