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Yutong to accelerate towards the overseas market
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Yutong to accelerate towards the overseas market
From Zhengzhou Yutong Industrial Park Xinzheng airport to the road, the driver Pharaoh has left numerous times. In order to meet customers from around the world, Pharaoh and other drivers have no by-point work, the concept of work, working 10 hours a day has become the norm. On Pharaoh and journalists rushed to the Yutong Industrial Park, when the old pharaoh who led Yutong Qin Yang, director of overseas markets, the text is hosting a big customer. The customers are from the Middle East, is one in the Forbes ranking in the top 100 of the big consortia.
Yutong Bus closer and closer ties with overseas ‘Chinese Yutong’ brands are also steadily into the world. In 2007, Yutong Group’s sales exceeded 12.5 billion, of which the overseas sales of medium and large passenger cars 3319 sales of 13.9 billion yuan, respectively, compared with 2006, an increase of 84% and 92%, ranking the industry first. This year, Yutong Group also signed a large order, exports to Cuba, 5348 buses, contract value of up to 370 million U.S. dollars, creating a China’s bus export a new record in overseas markets.
Bus companies in China, launched a variety of marketing campaign where, over the years Yutong Bus emphasis on practicing internal strength, to supply chain integration and solid after-sales service of various economic indicators to promote the steady growth in overseas markets, laid a Jiangshan.
However, the more harsh competitive environment, but also to Yutong has brought new problems:
First, the domestic passenger car market near saturation, bus companies have to turn its attention to overseas markets, Yutong on what basis to continue to maintain a competitive advantage? Second, in appreciation of the renminbi and the pressure of rising raw material costs, how to profit?
Third, sales of passenger car exports is only an indicator of the long run, how good after-sales service, to promote continued growth i
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