Yoshiyuki Lang- Cognitives Road and brand expansion.docVIP

 PAGE \* MERGEFORMAT 26 Yoshiyuki Lang: Cognitive’s Road and brand expansion A single product market share of 83%, for a mass consumer brand in terms of mean? A miracle is difficult to reproduce and difficult to exceed the benchmark! CCTV Survey amp;amp; Consulting Center 99 years ‘national urban consumer surveys’ results show that the Lang-hi jelly market share of up to 83%, 80% than the second-leading brand and is the only one to have absolute ‘first’ market share of local brand. Just this one data, it is enough to make hi story of Lang’s brand, as brought to the market researcher’s desk, and people whom stroke the table to strike section. In the Chinese market may be difficult to find such a Yoshiyuki Lang Brand: The original breeding ground on the corner of a regional brand, due to the implementation of a new brand strategy, many domestic brands (including some foreign brands) together with the attack, the rapidly exceeded industry predecessors, crowned as a brother the throne to become the world’s largest jelly production enterprise. Its success has led a revolutionary change where the industry, from the body of the development of mustard with the well-known industry; This success, coupled with its simple slogan, making the brand to become synonymous with the industry is located; It has developed another similar brand, in a short time become the industry first-line brand in the market have created an exclusive two dollars a miracle, and this brand of fissile campaign launched over the years. The brand management activities since 1996, Guangdong Heisei advertising agency responsible for the overall start and has entered its eight years, the performance of a highly successful line of brand expansion still continues. When the jelly or ‘pudding’ Consumers aware of the Lang-hi prior to jelly, as an emerging industry patterns in the domestic market is still unknown. Understanding of the Lang-hi’s success, we must first understand the basic characteri