Yang defeated the Chinese market milk prices.docVIP

 PAGE \* MERGEFORMAT 21 Yang defeated the Chinese market milk prices While the domestic Yili, Guangming, Mengniu, new hope, Delong, and other new and old giants compete dairy markets, expand Bosha occasion, a few years ago to enter China’s international dairy giants are gradually fading out in the market: up to be able to Dairy Management right and the right to use the brand delivered to the light; Beijing’s foreign stake in Kraft Foods Co., Ltd. has been Beijing Sanyuan Dairy acquisition of market-dominant, ‘Kraft’ brands to completely withdraw from the Chinese dairy market; Parmalat will also be a unit of Heilongjiang dairy plant to about five-year lease to the Erie, and its financial scandal in the country so that in the Chinese market has found itself in a dilemma ... ... Lack of constraints in the market milk Dairy industry is a special industry, and its source is a dairy farm and milk cows occupation. Multinational dairy companies in China is the biggest problem facing the milk problem, because liquid milk quality, taste and shelf life, and many other factors that are related to milk products has a direct relationship. Veteran local enterprises of domestic light, Erie, and so long ago their ancestors occupied this advantage one step. While the foreign-funded enterprises have also noticed this problem, Nestle and other foreign brands have in Heilongjiang development of local milk, but only a small part of the simply can not compete with domestic enterprises. ‘The world to those who have milk’, milk does not enter the competition for dead, for almost all of its competitors regarded milk as a strategic focus. Domestic and foreign brands is that brands compete for the Battle of milk, but also repeated failures. China has always been low-key acting Nestle Co., Ltd., the past two years has been quietly activities, desire to build a base milk. Since 1979, after entering the China market, Nestle careful cultivation, since 1982, the first formal negotiations