CSR BENCHMARKING IN THE ROMANIAN BUSINESS AND ACADEMIC SECTOR OF CLUJ-NAPOCA REGION.docVIP

CSR BENCHMARKING IN THE ROMANIAN BUSINESS AND ACADEMIC SECTOR OF CLUJ-NAPOCA REGION MSc. Alexandra GOGOZAN Babe?-Bolyai University Cluj-Napoca Email: alexandragogozan@ Associate Professor PhD Marinela GHERE? Babe?-Bolyai University Cluj-Napoca Email: marinela_gheres@ Abstract: The challenge of the present article was to create an index or otherwise a database of CSR contributions that can be quantified and which should clarify the position of a company on the ladder of CSR, and also would enhance the comparability of efforts undertaken by socially responsible companies an institutions. 22 CSR aspects were taken into consideration concerning the interests of the banking sector, the commercial and academic sector, from Cluj-Napoca region, Romania. The benchmarking analysis took into consideration CSR aspects such as economical, environmental and social sustainability, the three pillars of sustainable development. The CSR aspects referred to all the stakeholders involved in those three sectors: employees, suppliers, costumers, community, shareholders and competitors. Key words: benchmarking, sustainable development, management strategy, corporate social responsibility Introduction collection of information relating to both its direct rivals, as well as to those A new tool for quality management, benchmarking, was first concerning its own work. Furthermore used in 1981 by the U.S. Company Xerox in an attempt to regain the the process was taken by many companies (currently 31% of U.S. position previously held and performance, more, organizations with a herd of at least 100 achieving outstanding employees including practice benchmarking) The which ultimately led it not only to Xeroxs competitors. develop a new management tool, but concept of benchmarking, which comes also to implement it in all its branches from