Cultural management and government role.docVIP

Management Science Letters 2 (2012) 1717–1720 Contents lists available at GrowingScience Management Science Letters homepage: www.GrowingS/msl Cultural management and government role Edalat Nemati * Technical University of Shamsipour, Tehran, Iran A R T I C L E I N F O A B S T R A C T Article history: Culture plays an important role on human lives and it has been in four ancient civilizations of Received December 20, 2011 Received in Revised form March, 25, 2012 Accepted 20 April 2012 Available online April 25 2012 Keywords: China, Iran, Egypt and Greece. The civilization achievements are normally categorized in two different groups of material and immaterial. Practical experience of the material, social objective is called as a civilization and the mental aspect of spiritual experiences, spiritual and personal is called culture. The purpose of this research is to find a framework for cross-cultural management. First, we define the cultural planning and we review the existing cultural examples in Iranian society and try to provide an overall analysis. The paper also investigates the role of government on creating adaptive culture within the society and explains that government must act as leadership in creating value added culture. Cultural Management Civilization Immaterial culture Material culture ? 2012 Growing Science Ltd. All rights reserved. 1. Introduction During the past few decades, there have been increasing concerns with the cultural dimension to studies of logic, values, and aesthetics, and with the ontology and epistemology of the overall concept. Culture plays an important role in any civilization and a good understanding of civilization could help understand culture, more appropriately. According to Bagby (1958) civilization is the culture of cities and cities are defined as agglomerations of dwellings majority of whose inhabitants are not