银川艾依公馆地块全程的定位营销报告.pptVIP

主推案名： 项目整体定位：艾依河畔上的“公馆”生活 艾依公馆 四、项目整体定位 市场定位方向一：同质化延续 案名释义： 城市新贵，水岸公馆 SLOGAN： “艾依”因艾依河而得名，项目水岸生态资源昭示明显，同时沿用“艾依”将项目的高品质定位延续； “公馆”一词带有欧式贵族生活的缩影，一方面锁定项目的新贵族高素质客户阶层，另一方面用“公馆”更加突显项目大气、尊贵的品质之感。 副案名： 艾依新地 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. LOGO展示一 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. LOGO展示二 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 四、项目整体定位 市场定位方向二：差异化定位 主推案名： 项目整体定位：艾依河畔上的“低碳”生活 水岸壹号 案名释义： 艾依河畔，首席“低碳”生活样板！ “水岸”将项目“艾依河”畔及“华雁湖”湖畔的水景资源充分展示，同时“水岸”一次也暗含着项目的生态景观环境，对客户有一定的亲水吸引； “壹号”一方面暗示着项目作为亲水大街的第一个高品质生态大盘，另一方面将“首席低碳精品住宅”的“首席”推出；“壹号”也是作为本公司在银川的第一个成功项目，为后续发展奠定好的口碑先河。 SLOGAN： Evaluation only. Creat