Higher marketing course project of Teaching.docVIP

Higher marketing course project of Teaching [Abstract] In this paper, the theory of project management and requirements of the lt;”Market Salesgt;gt; courses teaching project research, marketing projects is described in detail the characteristics of teaching, project teaching and project implementation process of teaching actual case. [Keywords:] the implementation of the marketing process of project teaching 1 Introduction As China’s economy into the world economic cycle, competition, Chinese companies in an invincible position in, and even occupation of the initiative, you have to have a first-class marketing talent. Therefore, for the current society, marketing, training of personnel with special the urgency and reality. How the marketing ability of students? lt;”Market Salesgt;gt; assume an important teaching responsibilities. Under the current requirements of the community of marketing practitioners, the management objective is to require students to master the marketing skills needed for jobs, with required in future work towards a comprehensive professional quality. To achieve this management objective, according to traditional teaching methods are difficult to motivate students to learn initiative, is not conducive to the development of creativity in our students, management thinking, and comprehensive research capabilities. So, ““ Market Salesgt;gt; Curriculum Reform must be carried out. In the teaching process, I break through traditional classroom teaching methods, the lt;”Market Marketinggt;gt; the teaching task by the project of implementation of the project on the teaching content of tissue, to a certain extent, solve the teaching hours and teaching content and teaching Ability comprehensive study of middle school students is difficult to system coordination problems in a certain time under the constraint of resources to achieve a relatively good teaching. 2 lt;”Market Salesgt;gt; features of teaching courses to Project