How to use event marketing to enhance corporate brand image.docVIP

How to use event marketing to enhance corporate brand image Abstract In this paper, the meaning of events and characteristics of marketing, explained, from the planning to the implementation of event marketing all aspects of the analysis, a more comprehensive discussion of how to use event marketing to enhance corporate brand image for our brand innovation and development of a reference . Keywords event marketing to enhance brand image Into the twenty-first century, economic globalization makes increasingly competitive market, enterprises in order to meet consumer demand, are looking for new marketing methods to grow their own. So, event marketing as a set of news, public relations, advertising, image transmission is one of the widely used marketing tool. However, many enterprises’ marketing industry in using this a lot when the status quo does not meet its own problems, not only did not increase its brand influence and reputation, but to the enterprise economic losses, resulting in poor corporate image. the use of event marketing is also key to understanding how to tailor through the planning, implementation to the integration of event marketing operations, and ultimately achieving the purpose of enhancing corporate brand image. First, the concept and characteristics of event marketing 1 event marketing concepts. Event marketing (event marketing) is the enterprise through the planning, organization and use of a celebrity, news value and social impact of the person or event, the media and social organizations, and consumer interest and concern, in order to increase the visibility of business or product, reputation and establish a good brand image, and eventually to the sale of products or services means to an end and means. the way the operation of event marketing business can be divided into two categories: corporate borrowing has been the topic of social event or combination of hot products in the sales of businesses or or the purpose of commun