深圳金地·梅陇镇07男玛度推广沟通提案.ppt

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深圳金地·梅陇镇07男玛度推广沟通提案

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 心领神会品牌核心 ——价值认同期—— Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 第二个阶段目的? 直指人心地与目标受众在场沟通、互动 锁定释放6大梅陇镇观点体系沟通 让目标受众深入理解,心领神会NOW/“现在就是梅陇镇”的品牌真意 再次撩拨起好奇心,好奇心升级,期望值再度升级 为下阶段承接做到呼之欲出的铺垫。 话题升级,业界聚焦,深度口碑传播 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 传播到达反应预设? 居然是房地产广告啊!好像很年轻、好玩、有性格啊?心跳加速了! 哦,原来是金地干的,天啊,这……不正是我想要的生活嘛! 观点犀利,姿态鲜明,这不正是对我说话的吗??? 兄弟姐妹们,啥时候咱们去现场看看去,太过瘾了! 这样的房子一定不便宜啊!不过能满足多少其他房子无法满足的欲望啊, HOHOHO…… 我一定追踪关注,就像狗仔队那样不放过任何一个广告

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