Search Query Data to Monitor Interest in Behavior Change Application for Public Health 英文参考文献.docVIP

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Search Query Data to Monitor Interest in Behavior Change Application for Public Health 英文参考文献.doc

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Search Query Data to Monitor Interest in Behavior Change Application for Public Health 英文参考文献

SearchQueryDatatoMonitorInterestinBehavior Change:ApplicationforPublicHealth LucasJ.Carr1*,ShiraI.Dunsiger2 1Department of Health and Human Physiology, University of Iowa, Iowa City, Iowa, United States ofAmerica, 2Centers for Behavioral and Preventive Medicine, The MiriamHospital,Providence,RhodeIsland,UnitedStatesofAmerica Abstract ThereisaneedforeffectiveinterventionsandpoliciesthattargettheleadingpreventablecausesofdeathintheU.S.(e.g., smoking, overweight/obesity, physical inactivity). Such efforts could be aided by the use of publicly available, real-time search query datathat illustrate times and locations of high and low public interest in behaviors related to preventable causesofdeath. Objectives:Thisstudyexploredpatternsofsearchqueryactivityfortheterms‘weight’,‘diet’,‘fitness’,and‘smoking’using GoogleInsightsforSearch. Methods:Searchactivityfor‘weight’,‘diet’,‘fitness’,and‘smoking’conductedwithintheUnitedStatesviaGooglebetween January 4th, 2004 (first date data was available) and November 28th, 2011 (date of data download and analysis) were analyzed.Usingageneralizedlinearmodel,weexploredtheeffectsoftime(month)onmeanrelativesearchvolumeforall fourterms. Results:Modelssuggestasignificanteffectofmonthonmeansearchvolumeforallfourterms.Searchactivityforallfour termswashighestinJanuarywithobservabledeclinesthroughouttheremainderoftheyear. Conclusions:Thesefindingsdemonstratediscernabletemporalpatternsofsearchactivityforfourareasofbehaviorchange. These findings could be used to inform the timing, location and messaging of interventions, campaigns and policies targetingthesebehaviors. Citation: Carr LJ, Dunsiger SI (2012) Search Query Data to Monitor Interest in Behavior Change: Application for Public Health. PLoS ONE 7(10): e48158. doi:10.1371/journal.pone.0048158 Editor:SullivanPatrickS,RollinsSchoolofPublicHealth,EmoryUniversity,UnitedStatesofAmerica ReceivedMay10,2012;AcceptedSeptember20,2012;PublishedOctober23,2012 Copyright: ? 2012 Carr, Dunsiger. This is