大学生消费行为实证研究-大学毕业论文范文模板参考资料.docVIP

摘 要 随着市场经济的发展和社会生活环境的改善，人们的生活水平日益提高，与此同时，人们的消费观念和消费结构也发生了巨大的变化，大学生必然会受到这种变化所带来的影响。作为新世纪的大学生，他们不仅仅是当前社会消费主体之一，在一定程度上更是未来消费的主力和消费潮流的引导者，他们消费观念的塑造和培养会直接影响其世界观的形成与发展，进而影响到社会风气和思想。大学生作为一个特殊的消费群体，其消费能力逐步提高，而且消费结构和消费行为也呈现个性化、多元化和超前化的特点。大学生消费直接影响到人生观、价值观和世界观的形成，进而影响其一生。本文将采用实证研究方法，通过发放调查问卷的方式，对我院大学生的消费行为进行调查研究，探究出其中存在的问题，从大学生自身、家庭、学校和社会四个方面为大学生的消费和理财行为提供一些指导性建议，从而帮助其树立正确的消费观。 关键词：榆林学院，消费行为，研究 Abstract As the market economy development and social improvement of living environment, peoples living standards rising at the same time, peoples consumption concept and consumption structure has undergone tremendous changes, students will certainly be implications of this change. As the new century, college students, they were not just one of the main current of social spending, to a certain extent, is the main force of the future consumer guide and consumer trends, shaping their ideas and culture consumption will directly affect the formation and control the world development, thereby affecting social trends and ideas. Students, as a special consumer groups, not only gradually increase the consumption capacity, and the consumption structure and consumption behavior also presents personalized, diversified and advanced technology features. Student’s consumption directly affects the life, values and world view of the formation, thereby affecting their lives. This paper will use empirical research methods, by way of issuing questionnaires, pairs of students in our hospital survey of consumer behavior, Chu explore the existing problems, for the consumer and the financial behavior of college students to provide some guidance to help establish correct consumer outlook. keywords: Yulin college, Consumer behavior, Research 目 录 摘 要 I Abstract II 目 录 III 一、绪论 1 （一）研究背景及意义 1 1.研究背景 1 2.研究意义 1 （二）研究内容 1 （三）研究方法及思路 2 1.研究方法 2 2.思路 2 二、相关概念的界定 3 三、榆林学院大学生消费现状 7 （一）城乡消费水平差异大 7 （二）趋同性与两极分化并存 7 （三）消费依附性极高 8 （四）非理性存在空间 8 （五）