On Vocational College Students consumer psychology and consumer behavior.docVIP

On Vocational College Students consumer psychology and consumer behavior [Abstract] as a special social group, vocational college students to demonstrate special consumer psychology and consumer behavior, therefore, should be strengthened vocational college students consumer psychology and consumer behavior research to help vocational students establish the scientific concept of consumption. [Keywords:] Vocational College Students Consumer Psychology Consumer Behavior Students consumption issue has been the media coverage and discussion in the community hot spots. As a special group of university students, vocational students consumer psychology and consumer behavior in the future society, the impact of consumption will be more substantial, and therefore we should strengthen the vocational college students consumer psychology and consumer behavior research to help guide high - Consumer Health and Science staff to meet the aspirations of vocational college students and rational consumption, increase consumption and moral quality of vocational students, to promote the building of a harmonious society. 1, consumer psychology and consumer behavior Consumer psychology is the process of buying behavior refers to consumers arising from a series of mental activity, namely the consumer decision-making process, it is consumer spending object to its own objective and subjective consumer demand, integrated responses. Consumer psychology is essentially a consumer purchase decision-making process, in addition to consumers outside of himself, others unknown, it is also often referred to as consumer “black box” (black tank). [1] consumer behavior is “under certain conditions consumers for goods and services of the psychological reactions of consumers to find, purchase, use, evaluation and processing of goods and services demonstrated by the mental activities.” Person’s mental activity is very complex, which includes feeling, perception, memory, thinking, imagi