Business English teaching business and cultural conflict in the cultivation of cultural awareness.docVIP

Business English teaching business and cultural conflict in the cultivation of cultural awareness Abstract: Cultural factors in international business activities of infiltration, and its play a very important role. In this paper, the international business activities in the face of the more obvious business analysis of cultural conflict, clearly in business English teaching cultural awareness training to strengthen the importance of business and to strengthen the business and cultural awareness of a number of proposals. Keywords: Business English teaching; commercial and cultural conflict; cultural awareness training 1. INTRODUCTION In Business English teaching, a number of English teachers is only concerned about language knowledge and skills, while ignoring the business culture of involvement, so that language and culture gap. The Business English in all aspects related to cultural differences and Western problem, if in the trade practice to ignore this problem, it will cause a lot of differences, is not conducive to a successful deal. Mrs Li Zhiming indeed raised awareness of a healthy business culture is conducive to business English learning, Chan Kin-ping will strengthen the business and cultural awareness of a number of recommendations, Chen Bangguo, Ke Qun-Sheng also stressed the Business English teaching is necessary to strengthen business and cultural infiltration. In the economic globalization today, the Business English teaching to understand the ultimate goal is to foster international business rules and master the characteristics of the world’s cultures compound talents and ability to transcend cultural barriers, to avoid the clash of cultures, is an international business activities can be smoothly to carry out the key. Thus, in Business English teaching to enhance business and cultural awareness training has been mentioned more and more important position. 1.1 Business English Business Culture Culture is deeply rooted in language, language