《微观经济学》清华大学课件Ch5Choice消费者最优选择.pptVIP

Chapter Five Choice 消费者最优选择 Where Are We Doing in This Chapter? After modeling a consumer’s choice set and his preference (represented by utility functions), we now put them together and model how he/she makes optimal choice. In mathematical terms, this is a constrained maximization problem; In economics, this is a rational choice problem. Rational Constrained Choice Rational Constrained Choice The most preferred affordable bundle is called the consumer’s ORDINARY DEMAND at the given prices and budget. Ordinary demands will be denoted byx1*(p1,p2,m) and x2*(p1,p2,m). Rational Constraine