2014年美国主要商学院市场营销专业录取文书题目.doc

2014Fall Essays 1.Northwestern U-IMC Describe your interest in Medills Integrated Marketing Communications program. What experiences have led you to apply? How will this program help you achieve your career goals? What experiences have drawn you toward a career in integrated marketing communications and what steps you have taken to prepare for or advance your career? Describe a major trend in the marketing communications industry that will change the way organizations communicate.(mobile marketing?APP/LBS service?O2O?P2P?) What do you see as the biggest challenge you would face as a student in Medills IMC program, and what strategies would you use to overcome it? (Lack of enough working experience; improve case study, looking for internship when have the opportunity) 2.Emerson College-Global Marketing Communication and Advertising Explain your short-term and long-term professional goals. How will an Emerson education assist you in achieving these goals? Reflecting on any relevant work and educational experiences, describe how you would contribute to the program and to the profession. USCarolina: International business 1. Statement of Purpose: Give a brief statement (about 500 words) of your career objectives, and how the program you are applying to supports those objectives. 2.Please select 2 of the 4 essay options below to answer. Responses should be approximately 200-500 words in length A Why have you chosen to pursue the MIB degree at this time and how will it add value to your educational experience? B Detail some of your major international experiernces and explain why they are important to your view of global business. (UN-WOMEN) C How has your language studies prepared you to work with an international mindset/perspective?(ENGLISH-CHINESE-SPANISH) D What are your career goals upon completion of the MIB degree? Temple U-marketing Statement of Goals: Two essays are required, one each on: Leadership: Please describe an incident from your personal experiences