中小集装箱班轮公司的战略定位及经营管理_季斌.pdf

10 　6 大连海事大学学报(社会科学版) Vol.10, No.6 2011 12 Journal of Dalian Maritime University (Social Sciences Edition) Dec.2011 :1671-7041(2011)06-0038-04 季　斌 ( , 　200135) :探讨中小集装箱班轮公司的战略定位及经营管理, 指 , 出中小型集装箱班轮公司要在激烈的市场竞 中生存和稳 。 健发展, 必须根据自己所能支配的资源找到与经营环境相适 应的战略定位, 在经营管理模式、业务运作模式和增收节支 , 上不断创新, 做细分市场的领先者, 不断培养和发掘自己的 , 竞 优势。 :集装箱班轮公司;战略定位;管理创新;虚拟经营单 。 1994 20 元(SBU);舱位分配;细分市场 44.80 %, :U 169.6　　　　　:A 2005 20 75 %。BRS 2006 1 Strategic positioning and business management , of small medium container liner company 60.0%, 21 ～50 JI Bin , 8.23%。 (College of Economics, S ang ai M aritime Univ., Alp aliner 2011 2 S ang ai 200135, C ina) 100 , Abstract:T e paper discussed t e strategic positioning and busi- 64.2%, 20 ness management of small medium container liner company, 87%。 and pointed out t at in order to survive and ac ieve steady de- , velopment in t e fierce market competition, small medium , container liner company must find its own strategic positioning 。 according to t e resources disposable and business environment , located, keep making innovation in business management mod- , el, operation model, revenue increasing and cost-saving, strive , to be a nic e market leader, continuously develop and explore , 、、 competitive advantage. Key w ords:container liner company;strategic positioning;man- 、。 agement innovation; subjunctive