所见即所得：看Adidas是如何让流传与营销扁平化的？(国外英文资料).docVIP

所见即所得：看Adidas是怎样让传播与营销扁平化的？(国外英文资料) Official website: What you see: how does it make communication and marketing flat? The next moment you see a product advertisement, the next moment you can instantly feel free, can you do that? Recently, a wave of see and get has been raised in the service channel of many beauty and hairdressing. Now, let adidas tell you how to play the O2O emerging marketing model in the Internet. Adidas products advertising Internet thinking helped to transform O2O to the ground At present, the first echelon, tencent, baidu, ali has been in the field of mobile life O2O together, competition focus lies in the vertical flow and entry control, continuous huge deals also suggests that a new field of oligarchs war already open, and a new power is quietly breeding. In June this year, Adidas good pleasure in living in north wide service channel of a massive advertising and offline travel Adidas kit product samples, truly realize the consumers wysiwyg direct promotion effect. Through early to evaluate new product analysis, and combining with the properties of the media itself, Adidas lock the target audience for the hobby movement like trying new things and have the brand orientation, high consumption group of men. When customers enter any channel of beauty, they will be able to view the advertising that adidas has put on the terminal television screen. Through the multi-screen interaction between the video and video, the target audience has a preliminary understanding of adidas new product. Unlike traditional samples, due to the fixed places of beauty salon and the time of waiting, adidas delivery to ensure that customers have enough time in the relatively comfortable environment to watch ads. At the same time, the channel shopkeeper actively promotes the product to the customer, further enhances the release force and the effect. Wysiwyg new marketing mode, reduce a lot of red tape in the process of the promotion, also greatly enhance the interactive