骨干院校文化市场经营与管理专业人才培养模式的探索——以重庆城市管理职业学院为例.pdfVIP

Vo1.12 NO.3 温州职业技术学院学报 第 12 卷第3 期 2012 年9 月 Journal of Wenzhou Vocational Technical College Sep.2012 骨干院校文化市场经营与管理专业人才培养 模式的探索 一以重庆城市管理职业学院为例 张东 (重庆城市管理职业学院文化产业管理学院，重庆 401331) [摘 要]现有的文化市场经营与管理专业人才培养模式所培养出来的人才不适应市场的需求，改革势在必 行。为此，重庆城市管理职业学院文化市场经营与管理专业作为骨干院校中央财政重点支持建设专业，提出产 品导向、项目递进人才培养模式改革，围绕课程体系、教学方法与手段、学生能力鉴定方法、教学组织模式等 方面进行探索与实践。实践证明，改革成效显著，学生的文化市场经营与管理能力明显提高。 [关键词]高职教育;文化市场经营与管理;人才培养模式;模块课程 [中图分类号] G712 [文献标识码] A [文章编号] 1671-4326(2012)03一 0029-04 Exploration on Personnel Training Mode of Cultural Market Management Major of Key Colleges -A Case Study of Chongqing City Management College ZHANG Dong (Cultural Industη Management School, Chongqing City Management College, Chongqing, 401331, China) Abstract: The personnel cultivated by the present personnel training mode of the cultural market management major cannot meet the demand of the market , and thus there is an urgent need to change the present situation. As a key m勾or supported by central finance , the cultural market management m苟or of Chongqing City Management College puts forward the product-oriented, project-progressed personnel training mode which focuses on the curriculum system, teaching methods and means , ways of assessing students abilities and teaching mode l. It is proved that the reform has achieved remarkable results and students ability in cultural market operation and management has been improved greatly. Key words: Vocational education; Operation and management of cultural market; Personnel training mode; Module courses 进人才培养模式探索与实践，目前已与重庆保利剧