市场营销-市场细分案例.pptVIP

市场营销学作业 1. Give an example to show how market segment is achieved. (中英文皆可） 2.What is the difference between customer behavior and consumer behavior? Give an example of each. Explain how a truck could be both a consumer product and a business product. （英文） Customer vs. Consumer Behavior Customer behavior: a broad term that covers both individual consumers who buy goods and services for their own use and organizational buyers who purchase business products Consumer behavior: the process through which the ultimate buyer makes purchase decisions Causal relationship 阿雯选车的故事 阿雯是上海购车