汽车消费节.doc

重庆科技学院 《汽车营销》课程论文 题 目 长安福特汽车消费节营销策划方案 院 （系） 专业班级 学生姓名 学号 指导教师 论文成绩__ _ 论文评语__ _ __ _ __ _ 摘 要 2015年中国车市结束了长达15年快速增长的历史，终结了动辄数倍猛涨的销售战绩。但在这种环境下，福特却能逆势增长，以22.5%的增速傲视合资，创办于2001年的长安福特汽车有限公司是由长安汽车股份有限公司和福特汽车公司共同出资而设立。经过十几年在市场的耕耘和发展，长安福特由最初生产单一轿车的合资企业，发展到今天以城市多功能越野、轿车为主导的合资企业。2016（第七届）重庆汽车消费节将继续秉承“有车生活的美好时光”的展会主题，汽车消费节是经销商冲量、释放库存的最佳平台，更是全城市民尽心看车、安心淘车、放心购车的汽车嘉年华活动。在这样一个大背景下，福特公司顺应时代潮流，为了能使本公司福特汽车能在消费节车展上取得好的销量和影响力，现特为本公司福特汽车的销售制定一套切实可行的营销策划方案。 关键词：消费节 车展 长安福特 营销策划 ABSTRACT In 2015 China car, ending 15 years of rapid growth in the history of the end times frequently soaring sales record. But in this environment, Ford can contrarian growth, with 22.5% growth over the joint venture, founded in 2001, CHANGAN Ford automobile Limited company is by CHANGAN automobile Limited by Share Ltd and Ford Motor Company jointly set up. After more than ten years of hard work and development in the market, CHANGAN Ford from the initial production of a single car joint venture, developed to todays urban multi function off-road, car led joint venture. 2016 (seventh) Chongqing auto consumption will continue adhering to the good time live car exhibition theme, car consumption Festival is the best platform for dealers, impulse release inventory, is the city with the car, at ease, rest assured Car Buying Amoy car car Carnival activities. In such a background, Ford Motor Co to follow the trend of the times, in order to enable the company to Ford to achieve good sales and influence in the consumer festival show, is specially designed for the company of Ford automobile sales and make a feasible marketing plan. Keywords: consumption Fes