2010年04月德州新湖计划家园二期推广策略.ppt

25--35岁，大专以上学历， 职业背景良好的科技人员、白领、 公务员、小私营业主，有一定的 经济基础， 恋爱、已婚、单身但 已准备进入恋爱状态的青年男女。 有理想、富创新精神，愿意尝试新鲜事物，有家庭责任感，已经认识到家庭对事业的重要性，飘泊的生活使他们渴望有稳定的感情基础，也有经济上的考虑，两人供楼会更轻松。工作、感情、经济、生活压力重重，使他们在消费的时候更注重产品及服务能否让他们真正无后顾之忧。  报纸广告系列二 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. LOGO视觉表现 以“水”为切入点 [水茵苑] （二） Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 表现一 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. LOGO释义： 形：精工雕饰的外形、晶莹剔透的光泽，以翡翠喻示高品质的生活再 贴切不过，高贵的姿态将项目质感传达深入人心。 意：文字部分以中文案名、英语释义和传播slogan合理组成。精巧而 理性的中文字体变形，把属于一个高贵阶层所具有的不动声色的 奢华感恰当烘托。 色：整体色调以蓝绿色为主，与市场其它项目形成传播视觉上的差异 ，便于形成独特的传播语境背景。 图案远看就如一个晶莹剔透的绿宝石，代表了它的价值和永恒品质。它的产生是大师呕心沥血雕磨而成，同时也寓意了开发公司打造这个高品质的项目所付出的心血。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. VI 形象 （二） [水茵苑] Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 信封 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 档案袋 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 水杯 贵宾卡 E