汉语国际推广对我国出口贸易和对外直接投资的影响研究.pdfVIP

摘 要 汉语国际推广对于提升汉语在世界语言体系中的地位具有重要意义，一方面能够增加 世界总人口中会说汉语的人数，另一方面能够促进外国对我国的文化了解，从而可以减少 贸易和投资活动中的交易成本。本文基于2001-2012年22个国家的面板数据引用引力模 型，实证分析了汉语国际推广对我国出口贸易和对外直接投资的影响，实证结果表明汉语 文化的国际推广与我国出口贸易的关系不显著，但是与我国对外直接投资的关系显著。然 后从霍夫斯泰德的文化维度角度把总样本进行分类，分别探究了汉语文化在不同文化距离 的国家之间推广对出口贸易和对外直接投资的影响，结果表明在文化差异大的国家进行汉 语文化推广对我国出口贸易和对外直接投资的影响显著，而在与我国文化相似的国家进行 汉语推广对贸易和投资的影响都不显著。 关键词：汉语国际推广；引力模型；出口贸易；对外直接投资 I 万方数据 Abstract The internationalpromotion of Chineseis ofgreat significanceinupgrading the Chinese’s status in the world language system, one would be able to increase the number of Chinese-speaking in the total population of world, on the other hand to promote cultural understanding of foreigners to our country,which can reduce the transaction costs in the trade and investment activities. Based on the 2001-2012 panel data of 22 countries cited the gravity model,we analyzetheimpactoftheinternationalpromotion ofChineseonChineseexportsand foreign direct investment, empiricalresults showthat the relationship between the international promotion of Chinese and Chinas export trade is not significant, but the relationship with Chinasforeigndirectinvestmentissignificant.Andthenwe classifiedthetotal sampleintotwo sub-samplefromtheperspectiveofHofstedesculturaldimensions,separatelyexplorestheeffect of Chinesepromotion between countries with different culture distance on exports and foreign direct investment, and the results showthat when we promote Chinese in that countrieswhich have a larger cultural differences compared to China, the effects on Chinas export trade and foreign direct investment is significant, and promoting Chinese in that countries which have similarculturewithourcountry,theeffectsontradeandforeigninvestmentisnotsignificant.