2006年铜陵市托莱多结构一期（洋房）推广策略.pptVIP

售楼部及样板房包装建议： 从咖啡杯，糖果盘，壁画等均沿用西班牙风情， 并附以西班牙特色雅艺小品，让客户置身其中有亲临西班牙的感受。 采用下沉式沙盘，方便客户欣赏。并在沙盘周围引入活水 体现项目天井湖畔的“水韵”特点。 售楼部分成各个独立又不失联系的功能区间，洽谈区，休息区， 紧邻休息区设置儿童嬉戏区，让孩子即可独立玩耍又不脱离家长视线。 样板房包装凸显西班牙风格，把握整体格调又要注重雕琢细节， 真正做到西班牙生活无处不在 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 托莱多案名对后续品牌的影响和关系 后续产品为多层及别墅，档次与本期产品相比有高有低。 我们沿用托莱多，可以把三期项目统一起来，并在广告上把对产品的硬件诉求，转向内敛而偏精神的诉求，使后续产品能最大限度利用前期积累的品牌优势。 参考案名可用： ——托莱多·XX Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 提案结束， 预祝托莱多成为铜陵人居名片 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 专注沟通·完美每件事 THANKS！ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 相关物料 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 户外T牌 户外T牌 户外T牌 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 户外T牌 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 户外T牌 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 道旗 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 手提袋 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 茶杯 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 名片 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 执行要点： 针对铜陵市场及消费群的特点，我们在推广上注意以下几点： 作为一个二级城市，铜陵并没有一个很强势的主流平面媒体，我们应以户外与TVC为主，报纸为辅助。 针对铜陵消费群容易形成口碑效应，我们应多运用公关活动扩大影响和强化项目美誉度。 ·针对铜陵市场上具有购买力