管理学原理学习课件 第3章.pptVIP

A more realistic approach to describing how managers make decisions is the concept of bounded rationality, which says that managers make decisions rationally, but are limited (bounded) by their ability to process information.14 Because they can’t possibly analyze all information on all alternatives, managers satisfice, rather than maximize. That is, they accept solutions that are “good enough.” * Intuitive decision making can complement both bounded rationality and rational decision making. First of all, a manager who has had experience with a similar type of problem or situation often can act