走出牛津教案.docVIP

Teaching plans Unit 4 Market Is Everything 金 龙 英 Content：Part I, Product Introduction, Market Is Everything, Unit 10, Beyond Oxford, Book 3 Objectives：After learning, the students will be able to demonstrate a product to a customer.. Stress: Means to introduce a product mentioned in the text. Difficulties：Be able to give a brief introduction of well-known product brands. Period：2 Date：2009-10-18 Audience：Class 34, 2008 Practical English Chief teaching methods： discussion, case analysis, and task-based Teaching tools：textbook, recorder, and handouts Oral practice: Round 1: Word learning and discussion Round 2: List some well-known brands, like some automible brands, Some electronic brands (like mobile phone bands, some computer brands, some cosmetics, some clothes, shoes etc.. Round 3: Discussing why some brands like Nokia are so popular . Round 4: Extended discussion: talking about some well-kown brands and their best features. Procedures： Step I Leading-in questions What brands do you know? Name some luxury brands. Are all well-known brands expensive? Well-known brands are luxury brands? Step II. New lesson I. Answer the following questions and see how much you know about the brands.(P29, part I) Do you know these well-known brands? What are the names of these products? What do their adds say? What are their prices? Where do you buy them? II.Listening: Group discussion: What is the difference between MP3 and MP4? What makes a MP4 different from a MP3 is the video playback feature. You can play DVDs and TV shows on a MP4 while you can’t do it on a MP3. Listen to Terry and a saleswoman and answer these questions.(S29-2) Where did Terry see the latest iPod product? In the advertisement. Which model is Terry interested in? Apple 60GB iPod with Video Playback Black. Can Terry play his DVDs and TV shows on the iPod? Yes, but some types of files should be converted to the right formats first. Listen to the conversation again and complete the sentences with the nu