《博览群书》办刊特色研究.pdf

摘 要 摘 要 《博览群书》是一本综合性读书指导刊物。1985年创刊，光明日报社主办。旨在引 导广大城乡青年读书学习，推动振兴中华读书活动的深入开展。创办 27 年来，坚持向 读者推荐好书。现已成为在思想界学术界颇具影响力的、以学术性见长的书评月刊。自 20 世纪 80 年代开始，读书类杂志起起落落，迄今只有包括《博览群书》在内的很少的 一部分生存了下来。笔者希望对《博览群书》的研究能为读书类杂志的发展壮大起到积 极作用，进而营造全民读书的良好氛围。 本文从《博览群书》的创办历程、刊物定位、办刊宗旨和办刊优势入手进行分析， 然后通过内容、形式、活动策划以及办刊理念几个方面探寻《博览群书》不同于其他期 刊的办刊特色，接着对本刊作者和受众的身份信息进行量化研究分析。之后运用传播学 中“议程设置”理论、“意见领袖”理论、“可信性效果”和“把关人”几个理论对本刊 进行解读。最后分析 《博览群书》杂志在当下社会大环境中发展面临的挑战并尝试为 《博 览群书》今后的发展壮大提出一些思考和见解。 通过研究笔者认为，《博览群书》之所以能够保持长青并引起广泛影响是因为它找 准了立足点、满足了受众的需求并且有一支高素质的作者队伍。它提醒其他刊物在摸准 受众的需求并保证刊物质量的同时要办出自己的特色，三者缺一不可。笔者希望通过对 本刊的研究能够为《博览群书》杂志更好地发展提供思路，为我国读书类刊物的创办与 发展提供启示。 关键词 《博览群书》 特色 传播学 分析 I Abstract Abstract Well-Read is a comprehensive reading guidance publication. It is started publication in 1985, sponsored by Guangming Daily press. The book aims to help the youths both in urban and rural place in their study and reading, and to promote the reading programmes for prosperity of the country. The book insists on recommending first-class books to the readers, which has lasted for 27 years. It has now become a quite influential monthly book review, and it has been doing great in the ideological field. Since the 1980s, literature magazines have experienced ups and downs, only few of them survived, including Well-Read. This paper makes an analysis about Well-Read in order to play an active role in the development of literature magazines, creating good atmosphere for national reading. This paper makes an analysis of Well-Read in the perspective of establish course, publication location ，purpose and advantage of running. This article looks for th