跨文化交际49166.docVIP

1.culture diversity in words The General Motors Corporation named NAVO in Mexico .In Spanish the NAVO means it doesn’t go, so the Mexicans will not buy their cars, at last The GM suffer a crushing defeat in Mexico. 。2. cultural difference on manners Hejun is a successful engineer Who had some work contact with Canadian Mike. Mike come to China three times a year, and every time Hejun make an carefully arrangement for him not only the accommodation but also send somebody accompany him 。 Soon , Hejun went to Canada for an business trip half an year. Mike met him at the airport and sent him to hotel , and then he told Hejun that he had to take care of his children and he would invite him for dinner the other day. Finally Mike didn’t receive him in Canada as the same as Hejun treated him in China . Only invited him for two times ‘ dinner and seldom help him ,which seriously disappointed him ,and he thought Mike was very politeness for this. Actually it’s not Mike politeness but the high time pressure of the north Americans ,they don’t appreciate that take a lot of time and energy to maintain a good relationship. Although they advocate mutual relationship and help ,they also think that they need time to do their own business .For Mike , he doesn’t think he is impolite .so their misunderstanding directly affect their harmonious . 3.culture difference on time A company from Brazil went to American to purchase some equipment , their negotiate group was late 45 minutes because of their shopping . when the got the negotiate place, the American company was very dissatisfied for their late, and they took lots of times to criticize their unobservant timing and lack of credit .The Brazil negotiating group knew they were wrong and apologize for the American company . During the negotiation the American company take the Brazil party’s late into their heart which made the Brazil negotiators lost their head ,and didn’t want to bargain with the American party. They signed the co