成都幸福蜗居前期思的路.ppt

下部：出击 出击，必须一击即中，我们需要用最有效的招式和渠道！ offer some ideas Chengdu TianrenHexin Real estate whole marketing Management Co., Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 一、思想先行 思想决定行动，行动决定收获！ Chengdu TianrenHexin Real estate whole marketing Management Co., Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 我们的原则 整合各方面资源，充分利用区域优势资源； 做特色推广，寻求产品差异化，树立项目知名度和美喻度。在强手林立的市场竞争中，作到先声夺人； 充分挖掘和优化产品卖点，全面提升产品销售力，赢得市场；保持绝对产品优势和竞争优势； 以“快、速度”夺市场，以“稳”应万变。 Chengdu TianrenHexin Real estate whole marketing Management Co., Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 我们的策略 前期跟紧《成都商报》有关校园经济炒作势头（见7月26日商报），牢抓会展经济和校园经济两大天然优势，为项目形象导入做好铺垫。 以年轻人的“恋校情结”和“疏懒生活态度”为基础，强攻“幸福”概念，“提出休闲之都慢生活”的口号，赢得目标消费群体的认同。 广告表现以视觉冲击为重点，辅以时尚轻松的文字，使其以新、奇、趣的特点在同类产品中脱颖而出，抓牢受众眼球。 将自助概念进行到底，充分相信示范单位的引导作用和促销活动的刺激作用。 Chengdu TianrenHexin Real estate whole marketing Management Co., Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 我们的推广语 二环内、交大旁、首席30~60m2自助式mini寓所 一只蜗牛的幸福生活 休闲之都的慢生活 Chengdu TianrenHexin Real estate whole marketing Management Co., Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 个案 Chengdu TianrenHexin Real estate whole marketing Management Co., Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 个案 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 个 案 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 个案 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 成都天仁和信房地产全程营销管理有限公司 Chengdu TianrenHexin Real estate whole marketin