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摘 要（黑体小三） 关键词（黑体、小四）：，，产品审美（宋体、小四） Abstract At present, the focus on the aesthetic of the industrial products is being changed from the nature of meeting the requirements on functions to the nature of meeting the requirements on peoples mind. Thus reflects that people no longer keeps on pursuing the possession on things, but the possession on spirits. It is in aesthetic studies to meet peoples physical and psychological premise, and guide people to take the road to health, in a good mood, the appropriate body to relax the state of living and working. The product is no longer a separate item, but everyone into the living system, an integral part. At this time presented by the relationship between persons and things that matter is not completely controlled by the objects, not-entirely decided by the behavior of the people, but both on the same platform Exchange, when it became a matter of life there. From the industrial aesthetic of the course, can be found in the product development will be the early users of the need to consider ease of use, to shorten the development time to ensure early detection of problems and avoid costly re-engineering to improve business efficiency. Trial had shown that the products produced after modification of the original cost of 100 times. If the invitation from the very beginning, an outstanding effect of optimization expert, then the information in your organization 80% of the error will be found. Some experts in a particular area, the United States to conduct research enterprises of the Internet, the results showed that: Since the appearance of poor internal Web site, the Web site page views significantly reduced. Therefore, products of aesthetic studies will greatly enhance the value-added products, the user is looking for kind of enjoy. In addition, the aesthetic design of products and well-targeted, not only allows users to buy their own products, but also can raise the level of popular products. IT product design aesthetic of